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Marketing Mix Essay: The Main Tool of Marketing Managers

marketing mix essay guide

It is vital for a successful marketing manager to study the nuts and bolts of marketing strategies and techniques.

Therefore, those who want to succeed in the art of marketing and advertising should know the most famous techniques such as the Four P’s: Product, Place, Price, and Promotion. This strategy is often described in Marketing Mix essays, as this is the only method to gain brilliant results in marketing management.

What does the Strategy of Marketing Mix essay include?

  • Product

This element of Marketing Mix essays should involve the description of product process, starting from the assembly line and ending with its distribution. Hence, there are two major criteria for the product: appearance and function. In the first case, the product should conform to requirements and in the second case the product must satisfy the needs of the customers. Therefore, Marketing Mix essays should enlarge on this issue.

  • Price

Among other aspects to be included into a Marketing Mix essay is the price of the product that determines the value of sales made and predetermines the customers’ expectations from the product. Be sure that your Marketing Mix essay includes detailed information about this element.

  • Place

This aspect of Marketing Mix essay is connected with product transportation, distribution, and storage. The main logo of this strategy is getting the product to the right place and at the right time.

  • Promotion

This element of the Marketing Mix essay presupposes communication with customer through advertizing campaigns. A successful promotion augments the sales so that advertizing is often connected with a larger output. It is also the sign of a high compatibility of the product. This point of Marketing Mix essay should not be left without attention.

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